SYNC
Art Direction, Branding, Campaign, Digital
A show between urban sport and dance.
Brief
The branding of an event made by La Compagnie Urbaine, a cultural organisation that build project about urban arts.
Situation
Society has always put us in boxes based on our gender, our work or social range. Sport split also ourself up along disciplines or our own level.
Idea
To build a event that will bring back together different disciplines, to show that different skills and styles can be useful to each other.
Branding
All along the campaign, I wanted to show this proximity of the different styles. From the logo, where I chose to mix different typography to the movie that show a same movement trough different sports.
