Happy Meal

Situation

Adults have a lot of souvenir around an Happy Meal, like their birthdays or simply the good moments spent in McDonald’s playgrounds.

Idée

The campaign bring back people to their souvenir thanks to colorful posters, that touch feelings and even our senses.

Awards

The posters won a bronze in category “Outdoor” and “Print”
and a shortlist in “Art Direction”.

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